New York City
Fractional CMO in New York for companies past product-market fit
I am a fractional CMO based in New York City. I own the growth P&L for companies past product-market fit, usually $15M or more in revenue, across SaaS, fintech, consumer apps, and marketplaces. Retainers start at $20,000 a month. In person for board meetings and team days in New York, remote for companies anywhere in the US.
Why a New York based operator
In the room when it counts, remote when it does not
Some moments in a marketing engagement are better in person. A board meeting where the growth number is on the slide. A team day where the plan for the quarter gets argued out. The first week with a new head of growth. For New York companies I am there for those.
Most of the work happens somewhere else: in the dashboards, the ad accounts, and the weekly review. That part runs the same from anywhere, and it is how I work with companies outside the city too.
New York also happens to be where a lot of the companies I fit best are built. Fintech, marketplaces, and consumer apps at $15M and up tend to have a board that wants a clean growth story and a founder who is still the de facto head of marketing. That is the seat I take.
What the engagement includes
The growth P&L, the team, the budget, the board slide
The growth P&L is the profit and loss view of acquisition: what we spend to win customers and what those customers return. I own it, and everything that feeds it.
The audit
Every retainer opens with the six-lens growth audit: tracking, unit economics, funnel, paid accounts, creative, lifecycle. Corrected numbers and a ranked roadmap come out of it.
The operating cadence
A weekly growth review, a live experiment backlog, a monthly budget call, and one page for the board every month. Built so a permanent hire can take it over.
Pricing
What it costs, against the alternatives
Retainers start at $20,000 a month. The size of the team, whether the mandate includes hiring, and whether I report to the board set where an engagement lands above that.
| Option | What you get | Cost |
|---|---|---|
| Fractional CMO retainer | A senior operator who owns the growth P&L, leads the team, sets the budget, and reports to the board. Built to hand off. | From $20,000 a month |
| Full-time CMO | An executive in the seat every day. Base, bonus, equity, and benefits, plus the cost of a hire who does not work out. | $250,000 to $450,000 a year loaded |
| Growth audit | A 30-day, six-lens review ending in a prioritized 90-day roadmap your team runs. | $12,500 fixed |
| Performance advisory | Monthly working sessions, experiment review, and media mix and budget calls for teams that execute well. | Depends on cadence |
The full breakdown, including how to price a retainer against the growth P&L it is accountable for, is in what a fractional CMO costs.
Proof
Numbers I have owned before
Two A/B tests on the application funnel. Small changes to the form, measured properly, moved a number the size of a business unit.
Read the case study → FX Replay 2.6x ARR in 18 monthsAs fractional CMO I owned the growth P&L, rebuilt tracking and paid, and handed the team a system they still run.
Read the case study → YouMail CAC cut 77%A rebuilt web funnel took the cost of a new customer down by more than three quarters while volume kept growing.
Read the case study →Who it is for
The product sells. The number is stuck.
Past product-market fit, $15M and up
- SaaS, fintech, consumer apps, marketplaces
- CAC is climbing or a main channel has plateaued
- Channel owners each own a channel, and nobody owns the number
- The board wants a growth story it can trust
Where I will point you elsewhere
- Still searching for a first repeatable channel
- Looking for an agency to run the ads and nothing more
- Need a full-time executive in the office every day
FAQ
Questions New York founders ask
Do you work with companies outside New York?
Yes. Most of the work in a fractional CMO engagement happens in the numbers, the ad accounts, and working sessions, and those run the same from anywhere. I work remotely with companies across the US and travel for the moments that benefit from being in the room.
How often are you in person?
For New York companies, board meetings, team days, and planning sessions are in person by default. The weekly growth review and most working sessions are remote because that is where the dashboards are. For companies elsewhere we agree on a travel cadence at the start.
What does a fractional CMO cost in New York?
The same as anywhere: retainers start at $20,000 a month, and scope sets where an engagement lands above that. The comparison is a full-time New York CMO at $250,000 to $450,000 a year loaded. The full math is in what a fractional CMO costs.
What industries do you work in?
SaaS, fintech, consumer apps, and marketplaces, usually at $15M or more in revenue. I have driven growth for Rocket Mortgage, FX Replay, YouMail, DoorDash, and Mailchimp. The common thread is a product that sells, a CAC that is climbing, and nobody senior owning the number.
How do we start?
Book an intro call. Thirty minutes is enough to tell whether the fit is right. If it is, most engagements start with the 30-day growth audit, and the first 30 to 60 days of a retainer go to that same audit.
Get in touch
In New York and stuck on growth?
Tell me what is stuck. If I am the wrong fix I will say so and point you to who is right.
Book an intro call