Pinned · Case studies
Case study · July 28, 2026 · 7 min read
A conversion case study: re-testing one Rocket Mortgage upsell tile, copy then a trust badge, tripled its clicks and added an estimated 150 loans a month.
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Case study · July 7, 2026 · 7 min read
How a fractional CMO engagement grew FX Replay ARR 2.6x in 18 months: fixing broken attribution, finding the pricing lever, building the team.
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Case study · July 7, 2026 · 8 min read
YouMail's app-store funnel had stalled. Moving signups to the web raised conversion from 9% to 22% and cut customer acquisition cost 77%.
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Case study · July 7, 2026 · 4 min read
A funnel optimization case study on Rocket Mortgage: a test-a-week experiment program drove an estimated $2B in incremental loan volume at a 42% win rate.
Read the case study →Funnel optimization case studies from real growth engagements: paid media, conversion optimization, lifecycle, tracking, and the numbers behind each. New case studies are added regularly.
Yes. Every case study is built from engagement data: ad platform spend, revenue reporting, and experiment results. Where figures are rounded or anonymized to protect a client, the article says so.
Yes. Karran takes a small number of fractional CMO, growth audit, and advisory engagements at a time. Use the contact form to book an intro call.
I write about what actually moved the numbers. If any of it maps to what you're facing, let's talk.
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