Fractional CMO · Performance marketing
Growth that shows up in the P&L.
You found product market fit. Scaling it is a different job. I've done that job inside Rocket Mortgage, DoorDash, YouMail, and Minibar.
Accepting new engagements
Fractional CMO · Performance marketing
You found product market fit. Scaling it is a different job. I've done that job inside Rocket Mortgage, DoorDash, YouMail, and Minibar.
Accepting new engagements
The brands behind the numbers
Why me
I've owned the revenue number as a CMO. You hire ownership, not billable hours.
Paid media, CRO, lifecycle, tracking, martech. One brain across the whole system.
Nearly 1,500 experiments in. Test cheap, scale winners, kill losers fast.
Ways to work with me
If I'm not the right fix, I'll say so and point you to who is.
Your marketing org, led part-time by someone who's done it.
An honest teardown of funnel, ad accounts, tracking, and creative. Then a plan your team can run.
Standing counsel for founders and growth teams. I keep the engine honest.
Case studies
Real engagements. Real numbers.
Finding the lost revenue inside a world-class funnel.
Read the case study →
Conversion work that made every dollar go further.
Read the case study →Fixing three years of broken attribution, then scaling what worked.
Read the case study →
About
Most founders who call me have the same problem. The product sells, but CAC is climbing, channels are plateauing, and no one senior owns marketing. That's the job I take.
I've done it at scale: Rocket Mortgage, where the work unlocked $2B in incremental revenue. DoorDash. YouMail. Minibar. Most recently, CMO of Leverage Companies.
No magic. I find where revenue leaks: paid media, landing pages, tracking, testing. I fix it, prove it with data, and build your team to run it without me.
A few engagements at a time. Deep on each.
Beyond marketing
Active investor and operator. Acquisitions, renovations, leasing, asset management: I'm in every decision on every property I hold.
I know the industry from the inside too, as former CMO of Leverage Companies, a Newark real estate investment firm.
FAQ
A senior marketing executive who leads your marketing part-time. You get someone who has owned the revenue number before — strategy, team, budget, and reporting to founders — for a fraction of a full-time executive's cost. It fits companies that have outgrown tactics-only help but aren't ready for a full-time CMO hire.
Agencies sell billable hours and usually own a single channel. I take ownership of the growth P&L across the whole system — paid media, conversion, lifecycle, tracking, and the team — and I've done that job inside Rocket Mortgage, DoorDash, YouMail, Minibar, and FX Replay. If I'm not the right fix, I'll say so and point you to who is.
Three formats: a fractional CMO retainer where I lead your marketing org part-time, a fixed-scope growth audit with a 90-day roadmap, or monthly advisory for founders and growth teams. I take a few engagements at a time and go deep on each.
Growth-stage companies that have found product-market fit and need someone senior to own scaling it — SaaS, fintech, consumer apps, and marketplaces. The common thread: the product sells, but CAC is climbing, channels are plateauing, and nobody senior owns marketing.
The first 30 to 60 days usually go to the audit: funnel, ad accounts, tracking, and creative. Fixes to tracking and conversion tend to show up first; compounding revenue gains follow as experiments scale winners. Every engagement is measured against the numbers it was hired to move.
Get in touch
Tell me what's stuck. If I can help, I'll tell you how. If I can't, I'll tell you that.
Book an intro callPrefer email? karran@karrangupta.com
Growth challenge? Let's chat.
I'll be in touch shortly.