Growth that shows up in the P&L.

A senior marketing executive who leads your marketing part-time. You get someone who has owned the revenue number before, covering strategy, team, budget, and reporting to founders, for a fraction of a full-time executive's cost. It fits companies that have outgrown tactics-only help but aren't ready for a full-time CMO hire.

Retainers start at $20,000 a month. I work with companies past product market fit, usually $15M or more in revenue, where growth is large enough that leadership is the constraint rather than headcount. Scope, the size of the team I am leading, and whether the mandate includes hiring and board reporting set where an engagement lands above that. A full-time CMO costs between $250,000 and $450,000 a year once base, bonus, equity and benefits are counted, and that is before the cost of a hire who does not work out. Price the engagement against the growth P&L it is accountable for.

The trigger is usually a company past product market fit where CAC is climbing, one or two channels have plateaued, and marketing decisions are being made by people who each own a channel rather than the number. If your team executes well but nobody senior sets the order of operations, that is the moment. Too early looks like a company still searching for its first repeatable channel.

A full-time CMO makes sense when marketing is your primary growth engine, the budget supports a senior team, and there is enough scope to fill an executive's week. A fractional CMO fits when you need the judgment and the ownership without the full salary, or when you want the system built and handed to a permanent hire later. Many engagements exist to make the eventual full-time hire succeed.

Agencies sell billable hours and usually own one channel. I take ownership of the whole growth P&L: paid media, conversion, lifecycle, tracking, and the team. I've driven growth for Rocket Mortgage, DoorDash, and Mailchimp. If I'm not the right fix, I'll say so and point you to who is.

Three formats: a fractional CMO retainer where I lead your marketing org part-time, a fixed-scope growth audit with a 90-day roadmap, or monthly advisory for founders and growth teams. I take a few engagements at a time and go deep on each.

Growth-stage companies that have found product-market fit and need someone senior to own scaling it. SaaS, fintech, consumer apps, and marketplaces. The common thread: the product sells, but CAC is climbing, channels are plateauing, and nobody senior owns marketing.

The first 30 to 60 days usually go to the audit: funnel, ad accounts, tracking, and creative. Fixes to tracking and conversion tend to show up first; compounding revenue gains follow as experiments scale winners. Every engagement is measured against the numbers it was hired to move.