Growth is a machine you run in a fixed order: diagnose the whole funnel, prioritize by leverage, fix from the top of the stack down, then sustain the gains with a weekly rhythm. When growth stalls, the problem is almost always upstream of the channel everyone is staring at.
These articles are the operating system itself: the audit that starts every engagement, the weekly review that keeps it honest, and the pricing, team, and planning decisions that decide whether the machine compounds.
Start here
Growth foundations · July 20, 2026 · 8 min read
A growth operating system is the fixed order a team diagnoses, prioritizes, fixes and sustains growth. The four phases, and why the order matters.
Read the article →
Growth foundations · July 11, 2026 · 9 min read
The six-lens teardown I run in the first 30 days: tracking, unit economics, funnel, paid accounts, creative, lifecycle. Plus a 20-minute self-audit.
Read the article →
Growth foundations · July 19, 2026 · 3 min read
Audits find problems and fixes decay. The operating rhythm that keeps a growth machine honest: one dashboard, experiment readouts, kill-or-scale rules.
Read the article →All articles on growth foundations
Growth foundations · August 14, 2026 · 7 min read
Five years, 256 weekly decks, one client. The reporting ritual that kept a consulting engagement alive and turned an account's memory into an asset.
Read the article →
Growth foundations · August 9, 2026 · 8 min read
Board decks with thirty metrics end without decisions. The three numbers I report instead: LTGP:CAC, CAC payback period, and new revenue by source.
Read the article →
Growth foundations · August 4, 2026 · 7 min read
What a growth audit covers, what it delivers in 30 days, what skipping one costs, and how to tell a real audit from a slide deck.
Read the article →
Growth foundations · August 1, 2026 · 7 min read
How Rocket Mortgage's application funnel ran a test a week for four years, and the operating system that made losing cheap enough to keep going.
Read the article →
Growth foundations · July 29, 2026 · 7 min read
How a stalled web funnel turned out to be an org-chart problem, and how I fixed it by building relationships across product, paid, and web first.
Read the article →
Growth foundations · July 27, 2026 · 10 min read
How a fractional CMO and growth advisor builds a marketing team from zero: sequence each hire against the bottleneck, contractors before employees.
Read the article →
Growth foundations · July 23, 2026 · 7 min read
LTGP:CAC is lifetime gross profit divided by customer acquisition cost. The calculation, and how I ran three businesses on one number.
Read the article →
Growth foundations · July 22, 2026 · 6 min read
How I turn company goals into a ranked quarter of experiments the whole org actually owns, using stakeholder interviews and one well-run workshop.
Read the article →
Growth foundations · July 21, 2026 · 4 min read
A teardown of FX Replay's Black Friday: a $200K+ week at 4.5x normal new-business revenue. The offer, the calendar, and how every channel fired as one.
Read the article →
Growth foundations · July 12, 2026 · 5 min read
Over 90% of FX Replay subscribers paid month to month, capping what any customer was worth. The annual-plan strategy that changed the economics.
Read the article →The fixed order a team runs its growth work: diagnose, prioritize, fix, sustain. It is a sequence and a weekly rhythm, not a tool or a dashboard.
Six lenses in order: tracking, unit economics, funnel, paid accounts, creative, and lifecycle. It ends in a priced, ranked list of leaks and a 90-day roadmap.
Weekly, in a single 45-minute session against one dashboard. Monthly reviews let a bad week become a bad quarter.
I write about what actually moved the numbers. If any of it maps to what you're facing, let's talk.
Book an intro call