Fixed-scope sprint
A 30-day growth audit that ends in a 90-day roadmap
A growth audit is a 30-day, fixed-scope review of how a company acquires and keeps customers. I go through tracking, unit economics, the funnel, paid accounts, creative, and lifecycle in that order, then hand you a prioritized 90-day roadmap your team can run. It costs $12,500 and it is the same audit that opens every retainer I take.
What it covers
Six lenses, in the order that matters
The order is deliberate. Bad tracking makes every later number wrong, and weak unit economics make a funnel fix pointless. I only move to the next lens once the one before it holds.
- 01
Tracking
I confirm the numbers can be trusted before anything else, because every later call depends on them.
- 02
Unit economics
I rebuild CAC, payback period, and lifetime gross profit by channel so we know where a dollar earns the most.
- 03
Funnel
I walk every step from first visit to paying customer and find where the volume leaks out.
- 04
Paid accounts
I read the ad accounts line by line for structure, bidding, wasted spend, and headroom nobody has tested.
- 05
Creative
I review what is running, what has been tested, and whether the message matches what customers say they want.
- 06
Lifecycle
I look at onboarding, email, and retention to see how much revenue is being left with the customers you already have.
What you get
What lands on your desk at day 30
The written audit
Findings ranked by revenue impact against effort, with the evidence behind each one.
Corrected unit economics
CAC, payback, and lifetime gross profit by channel, rebuilt from source data so finance and marketing agree on the same figures.
The 90-day roadmap
Sequenced, with an owner and an expected effect for each item. Tracking fixes come first, written so an engineer can ship them.
The readout
A working session with the founders and the people who will run the plan, where I answer the hard questions live.
Fit
Who it is for, and who it is not
Companies past product-market fit
Usually $15M or more in revenue. SaaS, fintech, consumer apps, marketplaces.
- CAC is climbing or a main channel has plateaued
- The team executes well but nobody senior owns the order of operations
- You are weighing a fractional CMO and want a bounded scope first
- You are about to hire a marketing leader and want them to start with a map
Where I will say no
An audit tells you what to do and in what order. It does not do it for you.
- You are still searching for a first repeatable channel
- You want someone to run the ads, and only that
- You want a second opinion that confirms the current plan
How it runs
Four weeks, start to handoff
- Week 1
Access, interviews, tracking
I get into analytics, the ad accounts, the CRM, and billing. I interview the founders and each channel owner, verify what is tracked, and rebuild the base numbers from source.
- Week 2
Economics and funnel
Unit economics by channel, with payback and lifetime gross profit. I walk the funnel with real session data and cohorts, and mark where volume drops and why.
- Week 3
Paid, creative, lifecycle
A line-by-line read of the ad accounts, the creative library and its test history, and every lifecycle program. Findings get ranked.
- Week 4
Roadmap and readout
I turn the ranked findings into a 90-day plan with owners and sequence, present it to the founders and the team, and hand it off.
Price
One fixed price, everything included
The price covers all six lenses, the written audit, the corrected numbers, the 90-day roadmap, and the readout. There is nothing to upgrade inside the audit.
If you bring me on as fractional CMO afterward, the work carries straight into the retainer. The first 30 to 60 days of any retainer go to this same audit, so nothing gets done twice.
What you bring: access to the accounts and the data, and a few hours of interview time.
Proof
The same lenses, applied for real
Two A/B tests on the application funnel. Small changes to the form, measured properly, moved a number the size of a business unit.
Read the case study → FX Replay 2.6x ARR in 18 monthsAs fractional CMO I owned the growth P&L, rebuilt tracking and paid, and handed the team a system they still run.
Read the case study → YouMail CAC cut 77%A rebuilt web funnel took the cost of a new customer down by more than three quarters while volume kept growing.
Read the case study →FAQ
Questions founders ask before an audit
How long does a growth audit take?
About 30 days from the day I get access. Week one goes to access, interviews, and tracking. Weeks two and three cover the other five lenses. Week four is the roadmap and the readout. If access is slow on your side, the clock starts when it lands.
What do you need from us?
Read access to analytics, the ad accounts, the CRM or billing system, and the email or lifecycle tool. Plus a few hours of interview time with the founders and whoever owns each channel. I do the digging. Your team keeps shipping.
Does the audit include implementation?
No. The audit ends in a prioritized 90-day roadmap written so your team can run it without me. If you want me to run it, that is the fractional CMO retainer, and the first 30 to 60 days of a retainer go to this same audit.
Is this the same audit that opens a retainer?
Yes. Every retainer I take starts with these six lenses in this order. Buying the audit on its own is a way to get the map first and decide about the rest later.
What if our tracking is a mess?
That is the most common finding, which is why tracking is the first lens. I say so in week one, fix what can be fixed inside the audit window, and put the rest at the top of the roadmap.
Get in touch
Want the map before the commitment?
Thirty minutes is enough to tell you whether an audit is the right first step. You get a straight answer either way.
Book an intro call